How is it social media platforms have enabled the famous digital nomads we know today? We are spilling the secrets from the mouth of a Murray River Adventurer all too familiar with sponsorship!
We’ve all followed those people on YouTube and Instagram that have amazing lifestyles and seem to always be travelling and living it up.
We’ve all found ourselves wondering how on earth they can sustain that? Where does the money come from?
First off, let’s start with the elephant in the room.
How much money do people really make?
There are three primary ways to make a living from YouTube and Instagram.
1. Views. YouTube pays you a percentage of the revenue raised from running advertising on your video. The average pay you can expect from this is generally between $1.50 to $2 per 1000 views. Some YouTubers however can get paid as high as $5 per 1000 views but there’s a catch. To partner with YouTube you need at least 1000 subscribers. So for most this won’t happen overnight – so get started!
2. Sponsorships. Now this is an area I have quite a bit of experience with from my previous career as a professional adventurer. Sponsorships are a partnership. You provide marketing and exposure and they provide finance or products needed for your venture (hence if you have a bigger audience the financial potential really opens up). I’ve personally had most of my camping gear and a lot of filming gear sponsored as well as my kayak and paddles for my expeditions.
Your ability to get sponsorship really comes down to two things. What can you do for them and your ability to sell that idea. In terms of YouTube and Instagram, you are providing them with exposure to your audience. You can also offer video testimonials, wear branded apparel and use their products/product placement. It really comes down to your creativity. In my case, the expedition I embarked on offered them national exposure and a chance to be a part of a first in history.
3. Donations. Platforms such as Patreon and even to an extent KickStarter have launched a whole new way to make money. People are willing to support good quality content, needed products and creators. There are quite a few YouTube Channels that aren’t eligible for a partnership or don’t make much from it but break even from the support of others. Usually because they provide quality or useful content.
Remember, when you are trying to turn a casual Instagram account or YouTube channel into a money maker, it’s important to treat it like a business. Consistency is key. Provide quality content regularly.
You don’t have to have the fanciest camera gear or film crew. Most smart phones are highly capable of creating excellent quality content.
Start small and build it up. Unless you make another Gangnam Style, no ones’ channel grows overnight.
That said, you can follow our channel for quality content and how to information at: